---
title: "Visitor Counter \"WorkProf + Network\" (CWP-LAN)"
url: "https://maker.wiznet.io/viktor/resellers/Visitor-Counter-WorkProf-Network-CWPLAN/"
markdown_url: "https://maker.wiznet.io/viktor/resellers/Visitor-Counter-WorkProf-Network-CWPLAN/md"
type: "VAR: Value-Added Reseller Products"
author: "viktor"
author_url: "https://maker.wiznet.io/viktor/"
original_author: "viktor"
published: "2021-07-02"
language: "en"
likes: 0
views: 273
comments: 0
source: "WIZnet Makers (https://maker.wiznet.io/)"
---

# Visitor Counter "WorkProf + Network" (CWP-LAN)

> Visitor Counter "WorkProf + Network" (CWP-LAN)

Original author: viktor

## Article

**Scope of application** Visitor counters are designed to count the number of visitors to a particular establishment over a certain period of time.?Most often, these devices are installed at the entrances / exits of shops, trading halls, game complexes, clubs, museums, libraries, etc. Visitor counting systems provide the objective information you need to make the right marketing decisions that drive business profitability.?The use of such systems allows you to successfully solve the following tasks:

- **Assessment of business profitability.?**With the help of visitor counters, you can calculate the share of buyers in the total number of visitors to a shopping facility.?This indicator allows you to assess the efficiency of trade and, accordingly, the profitability of the business.?If the percentage of people who left the store and did not make a purchase is large enough, it is necessary to urgently look for the reasons for this and eliminate them.

- **Determining the effectiveness of marketing.?**Attendance statistics provide an opportunity to evaluate the effectiveness of marketing activities - promotions, sales, etc., as well as plan the time and conditions for their holding.?Sales volume combined with traffic data provides a complete picture of the effectiveness of the current marketing strategy.

- **Planning of service events.?**Tracking visitors allows you to effectively plan various service events -?for example, regular cleaning or the introduction of a new assortment?.?Choosing the best time for technical work will minimize the inconvenience of customers and employees of the sales area.

- **Optimization of staff work schedule.?**Having determined the dynamics of attendance, you can create an optimal work schedule for employees.?This will improve the quality of service (eliminate the likelihood of queues, etc.) and more efficiently use the payroll.

- **Security.?**Attendance control allows, if necessary, to quickly and efficiently carry out an evacuation: find out the number of people in the building and prepare a sufficient number of vehicles.

![Using visitor counters can improve business efficiency](https://www.uchet.biz/_pic/uchet.biz_raz_01_01_3.jpg)

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Source: https://maker.wiznet.io/viktor/resellers/Visitor-Counter-WorkProf-Network-CWPLAN/